Unlocking Customer Loyalty via CSR
In the current fiercely competitive business environment, companies are increasingly aware of the vital part Corporate Social Responsibility (CSR) plays in molding their brand's image and impacting consumer choices. CSR involves a company's dedication to conducting business ethically, protecting the environment, contributing to local communities, and showing responsibility to its diverse stakeholders. A central inquiry for both scholars and business executives is: What is the effect of CSR on customer loyalty?The Psychological Connection: Trust and Emotional ResonanceCustomer loyalty extends far beyond mere repeat purchases; it is deeply rooted in emotional connections and trust. When organizations commit to socially responsible initiatives—such…
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