
Product Strategy & Market Entry in Brussels: The Role of EU Regulation
Brussels is not just an attractive commercial gateway to the Benelux region: it is the nerve center for European regulation. The European Commission, Council and a large seat of the European Parliament are based in Brussels. That concentration of policy-making means companies designing products for Europe must treat regulatory strategy as a core commercial capability. This article explains how EU regulation shapes product strategy and market entry, with operational steps, examples and practical guidance for firms using Brussels and Belgium as their European launch platform.Why Brussels matters for regulatory-driven market strategyProximity to policy and standards development: Brussels hosts EU institutions,…


